AngryAsianMan first started out as a personal blog and slowly evolved with its incorporation of microblogging through its use of facebook and twitter.
May 2011
38 posts
AngryAsianMan has the responsibility as the blogger of a very influential website to represent the Asian American community at large. His posts of Asian Americans in mass media and popular culture illuminate the significant progress that they’ve made in the U.S. Overall, he has the important responsibility of discussing the “yellow struggle against the man” and to point out acts of racism.
The AngryAsian Man blog adheres to the definition of the blog as the blogger provides commentary on various topics relating to Asian American mass media and culture. The blog represents a form of written expression and is used as a tool for the blogger to have posts relating to the subject area which is of interest to him. Its entries include photos, images, articles, videos, all vivid descriptions allowing for the blogger to fully express his opinions. In addition, the blog also incorporates another form of blogging known as microblogging through twitter and Facebook. As a result, AngryAsianMan blog has been able to further expand its sphere of interaction with viewers, as viewers are able to comment on his posts on twitter and can also post articles or anything relating to Asian American culture or mass media right onto the blogger’s Facebook wall. This helps to bridge the gap between the audience and the blogger as the audience becomes involved in the subject matter of the blog. AngryAsianMan follows the guidelines of what it means to be a blog and acts as an effective medium to depict the emerging Asian American identity in American mass media and popular culture.
AngryAsianMan.com is essentially the personal blog of a Korean American named Phil Yu launched in 2001. The blog is mainly dedicated to Phil’s discussions, interpretations, and observations of racism and representation of Asian Americans in mainstream media in America. The blog content ranges in variety from simple observations of Asian Americans in daily news to full-length discussions and social commentary of Asian racism in mainstream and media. For example, a few of the blog posts sampled include a news article of professional Korean golfer K.J. Choi winning The Players Championship of the PGA Tour and a commentary on the racism in a “Punk’d” style hidden camera segment involving a staged Chinese mom attacking her innocent “A minus” daughter, as well as a video posting of a new McDonalds strawberry and lemonade smoothie commercial involving two Asian hip hop stars from the popular dance team Qwest. The blog covers not only Phil’s personal opinions of Asian racism in mainstream media but also opportunities to better the Asian community through networking and public inform; some of his blog posts highlight potential jobs for the Asian community and some other posts are positive in tone, highlighting various Asian Americans for their roles in the public space, such as a 16-year old who has found a promising drug combination to treat cystic fibrosis. In summary, Phil presents his own personal takes on the Asian media community at large, whether positive or negative, highlighting notable accomplishments in the Asian community as well as racism or stereotypes against Asian Americans.
The blog started as a personal blog for Phillip Yu and so it was not made with the intent of targeting a specific audience in particular which explains why the audience of AngryAsianMan is very versatile and not limited to specified group of people. The readers of Angry Asian Man are mostly young and well educated individuals ranging anywhere from the late teens to mid-forties. The audience is mainly composed of first or second generation Asian Americans who come from different parts of the world. Most of them reside in metropolitan areas in the U.S. such as San Francisco, Los Angeles, and New York, But a substantial amount of readers are in Eastern Asia and Europe. In general, the audience of AngryAsianMan represents a very diverse group of people who come from all walks of life. However, they all share a common bond through their passion for Asian American awareness and their desire to make a change in Asian America through being active in their community.

The man behind the name AngryAsianMan is Phil Yu, a 32 year old Korean American who grew up in northern California. He attended Northwestern University and from there he acquired a bachelor’s degree in Film and also got a master’s degree in Critical Studies at the University of Southern California. Consequently, it was through his college experience that he developed a sense of consciousness for the issues affecting the Asian American community and the need for Asians to be active in addressing these issues at hand. His knowledge of HTML from his Film Studies enabled him to create his website and blog back in 2000.
Blogs are oftentimes personal journals entries of the details in the author’s life. Thus, many people get the impression that blogging is just for fun and that the responsibility of blogging should not be so serious. However, the truth is, blogs have the power to influence others. Thus, it is important for the author to be conscious of the effects of his or her blog.
Kevin Jumba is one of the most popular Asian American bloggers; followed by a big fan base. Hence, some may see him as a representation of Asian Americans and his actions or video in this case may have influence over others. In his videos, he often jokes and exaggerate stereotypes of Asians which seem to perpetuate stereotypes in the first glance, but he actually does it in that manner to counter stereotypes. I guess one stereotype one can say he seem to perpetuate about Asians is that Asian s are funny. Kevin Jumba started a fund for charity, hence the greatest responsibility he have is to make sure the money goes out to people in need of money.
Based on statistics provided with Wu’s videos on YouTube, his main audiences consist of females ages 13-24 and males ages 13-17. KevJumba is most popular in the United States, Canada, and Australia. It is apparent that Wu attracts the younger generation of vlog viewers in countries where English is the primary language. Furthermore, these are countries where there are large numbers of second and third generation Asian immigrants. Since Wu is known for discussing topics such as Asian American stereotypes, it would not be surprising if the majority of his audience comprises of specifically Asian American teenagers. However, this does not mean that his audience is limited to only this group of people because a wide variety of individuals can relate to Wu’s discussions about everyday occurrences. Through his comedic approach to different topics, Wu creates a community for his vlogs by allowing them to connect through similarities as well as differences.

After nearly a year of videos consistently dealing with school and home life, Wu’s style of vlogging began to change. More aptly, Wu began and continues to experiment with different styles of vlogging. He interacts with celebrity athletes, actors, dancers, and singers, collaborates with other YouTube vloggers, competes in the “Amazing Race” on network television, makes music videos, and started a web series called “Funemployed”. Wu’s vlog, possibly influenced by the explorative nature of college life, has now evolved from a traditional, reflective diary to more of a chronicle of Wu’s accomplishments and relationships.
Much of Wu’s videos contain humor that is derived from current pop culture. His comedy consists mostly of Asian jokes in which he plays with the idea that Asians are nerdy, smart and antisocial. KevJumba also provides comedy through over the top actions and dancing. However, Wu’s most popular and most-watched videos are ones with his father. These are videos where they explore the humor that comes from age and cultural differences between Wu and his father.
As Wu grew in popularity, he was able to invite celebrities to be part of his blog, KevJumba. Wu was able to get basketball stars like former Los Angeles Clippers player Baron Davis, the Harlem Globetrotters, pop star Iyaz and other youtube stars/bloggers. As Wu’s KevJumba blog grows in popularity, the content of the blog continues to transform with a much diverse forms of comedy with different people on his blog.
Filmed from his desk, a typical KevJumba vlog opens with a black-and-white sequence of Wu dancing from his chair to upbeat music, gesticulating with his hands, making faces, and sometimes lip-syncing. He then quiets the music as he segues into a topic typically dealing with stereotypes, studying, or girls. Oftentimes impersonating his parents or classmates, Wu openly addresses the problems he deals with on a day-to-day basis with light-hearted, deadpan humor. After making fun of the sources of his problems, he usually ends his videos on a moral, humble note making clear that his jokes are not meant to insult.
Kevin Wu, best known by his YouTube username KevJumba, is a twenty-year-old Taiwanese-American college student. KevJumba was created when Wu was a junior in high school. Majoring in film, Wu is currently attending the University of California, Davis. The KevJumba channel on YouTube is one of the most subscribed comedian channel as well as the overall site. Inspired by Dave Chapelle, Wu posts comedy videos on YouTube to outreach for audiences. Through his vlogging, Wu creates an online YouTube community across the globe consisting of viewers who are interested in his comedy. Whether relating themselves to Wu or for pure entertainment, KevJumba’s audiences follow and comment on his vlogs daily. In addition to his KevJumba channel, Wu started another YouTube channel JumbaFund for charity in 2008. The donations made from the site were given to various charity organizations, such as Red Cross and St. Jude’s Children’s Hospital. Wu uses comedy and his YouTube channels to reach out to his audience and help create awareness in various causes. For instance, in 2009, Kevin served as a spokesperson at a college music and comedy tour to promote awareness against Hepatitis B. The increasing popularity in his blogs on YouTube has made Kevin Wu one of the most well-known Asian American bloggers in history.


Serena and Teresa Wu’s responsibility as bloggers is to represent a community of young Asian Americans who have similar experiences with their “fobby” mothers. “FOB” means “fresh off the boat” and it’s a term that describes Asian immigrants who are not fully assimilated into American culture. This term has been historically used as a derogatory term, but Serena and Teresa use “FOB” as a positive and prideful manner. They state that they are not trying to make fun of their mothers, but rather share how much they love their mothers to the cyberspace community. Serena and Teresa think their moms are “freakin’ adorable,” so the authors’ goal is to share precious moments of their mothers to the 2nd generation Asian American community who understand their experiences; and then influence the public to share their experiences. Rather than being shameful of mothers who cannot assimilate to American culture, the blog aims to celebrate those “fobby” mothers for everything they are.
Serena and Teresa grew up together as friends and had an idea in the back of their heads to start a blog that documents their Asian mothers’ hilarity. Mymomisafob.com began at midnight on October 18, 2008 during college. On tumblr, they posted hilarious “fobby” mom emails, but the two girls were unsure if anyone else would think their content is funny. After five days, their blog had a page view count over 65,000 viewers. Since then, the blog continues to grow in popularity, so Serena and Teresa created a blog that relates to mymomisafob.com with mydadisafob.com in order to open funny submissions about Asian fathers.
Serena Wu and Teresa Wu, target a specific audience for their material. The material of the blog uses the daily experiences told through visual stories that are nearly mirrored universally in the experiences of American-born Asian children along with their continually at-odds relationship with the cultural traditions of their foreign-born parents. The audience consists of the upcoming techno-savvy, 2nd generation of Asians born in America who can relate to the almost comedic cultural divides often found at home. Blogging has filled an important multimedia niche on the face of new media, which allows online diarist, like Serena and Teresa, to share their opinions with a global audience. The site is a place where the audience can gather as a community with this common experience living under the roof of an Asian parent.


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Joz, Ernie and Moye - the co-editors at 8Asians.com
● Ernie Hsiung, Founder/Editor-in-Chief
1. What purpose did you have in starting the blog?
Ernie: So, it’s probably not the reason why you thought someone would start a blog about Asian American issues: after blogging about my personal life since 2000 and having to take it down due to some awkward run-ins involving family members I talked trash about over the Internet, I was looking to write about something else.
At that point, I had gone on a gay personals website — I’ll leave out some details because this would bring on a whole new tangent — and I noticed that they wouldn’t approve my membership, even though my non-Asian friends could get on easily. It was the first real time that something discriminatory was really dangled in front of my face, and that situation was fresh on my mind, so I asked a bunch of my co-workers if they were interested in writing a blog about Asian American stuff, kind of like “The View” but with Asians. And that’s how the blog as born.
2. when did you decide to join/collaborate as a blogger?
Ernie: Well, I kinda started the blog, so there’s that. I officially our first post for the blog - a two sentence blurb about Yul Kwon winning Survivor: Cook Islands Christmas of 2006.
Joz: I joined 8Asians in February 2007, about 2 months after the official launch. Ernie and I had met and become friends via our personal blogs prior to this. (I been blogging personally since 2002.) I was one of the first “new” writers to join after the “original 8” had started the site, but I was really excited to be a part of 8Asians because up until then, I hadn’t really been blogging about Asian American issues, per se— and I had been an Asian American Studies major at UCLA as an undergrad.
Moye: I’ve been blogging on my own for a while but Joz invited me to join 8Asians in 2008 where I wrote enough and was invited by Ernie to become a co-editor. I was always interested in Asian American issues and writing my opinions about it felt like it was my way of being a part of the community. It’s been a really fun time since being a part of 8Asians has given me the opportunity to work alongside (virtually) with other Asian Americans/Canadian friends across the country and create our own little network.
3. What do you think is the impact of your blog?
Joz: One of the things that really sets 8Asians apart is the diversity of voices, viewpoints, and opinions from our regular contributors, guest writers, and commenters. That said, I think one of the biggest impacts 8Asians has is to give voice to Asian Americans (and Asian Canadians) of all kinds— which means that differing opinions on the same topic can appear on our site. We want to challenge the notion that Asian Americans are all the same and have one opinion— though we obviously have many similarities, we also have many differences. We try to highlight what we have in common, but also what sets us apart from each other.
We use our platform to help people share their ideas and thoughts about the issues and topics which affect our community. Sometimes the viewpoints on our blog are unpopular, but we publish them if we believe that it can begin a dialogue. Content from 8Asians has been used in college courses, published in academic journals, and presented at conferences, but of course, we have the most fun when a post inspires comments— especially funny ones.
Ernie: One other thing I like about 8Asians? There is a mix of people that are heavily involved with APA issues, being in the community groups, knowing what the hot button issues are and knowing the activism scene. I’m totally not in that scene. Sometimes I just want to write about Hines Ward (the half-Korean NFL MVP) is in the finale Dancing with the Stars because I get to make fun of Dancing with the Stars.
4. How do you find the content that you post? And why do you post it?
Moye: We draw inspiration from everything, whether it’s breaking news about the Asian American community, ongoing issues that affect us and personal observations from our life and experiences. All of our writers have something to say (which is why they blog for us) and there are a lot more people out there who like to see what we have to say—because they either want to see these issues addressed, see other opinions and also share experiences. The APA population is so diverse but there are some things that we all have in common, and we hope we can provide that aspect online.
My favorite content is when people write about themselves; I love reading stories that our writers share about their families, their childhood, their education, and even funny moments. There’s only so much you can analyze about a viral article, video or news headline but there’s truly something different and refreshing when people share stories about themselves. It’s a topic that not even the biggest headline or current event can top because it comes straight from the heart.
5. How is your content relevant to contemporary Asian American culture or why do you think people read 8Asians?
Moye: I believe our content is relevant to today’s APA culture because we cover almost everything that affects our community with specific voices. I see a lot of blogs (of any group, Asian American or not) that cover very specific topics, like pop culture and entertainment, or just everything under the sun without reason—so it feels very limiting to read. I like to believe that represent THE diaspora of Asian American-ness: we’ve got writers from both coasts, both genders, both political parties, a variety of careers and ages—and the one thing we share is that we identify as Asian American. People can read 8Asians and understand that what we write changes every day.
I think people also read our blog because they know that we are there to incite dialogue. We’re not here to break news and we’re not here to be journalists. We’re bloggers and we’ve got something to talk about—and we want you to join the conversation. We have a solid group of readers who comment daily, and even though I don’t always agree with what they say, I love knowing that they love sharing their opinions.
Joz: I’ve been told by readers that they like 8Asians because they never know what to expect on our site. The different voices and viewpoints of our writers is what sets us apart from other sites. As Moye said, unlike news sites which are expected to report the news from an objective point of view, our writers can chime in right away about how they feel about a certain topic, issue, or news story. By doing so, our posts sometimes capture the mood of a specific moment, especially with stories that evolve and change over time. It’s great to be able to go back and see what our— and our commenters’— reactions were at a distinct point, giving our content great context and relevance in a fast-changing information and opinion cycle. Our “TalkAbouts” are also reader favorites because they often reflect a mix of insights, opinion and snark by our writers.
6. Do you perceive that you have some responsibility to represent Asian Americans or yourself in general? If so, how has that been going?
Ernie: Personally, I don’t. I don’t think I want to be responsible for a whole demographic. That’s exhausting. I want to take my work seriously, but I try hard to not take myself seriously (ask Moye or Joz for evidence of this.) That said, do I think 8Asians has a responsibility? It does, but it does so through the collective of all the different viewpoints, some of which may be directly contradicting. That makes sense, right?
Moye: Like Ernie said, I don’t try to take myself too seriously as an Asian American. It’s definitely a part of my identity but I blog for 8Asians because there are things that happen in our community that I want to talk about and see what other people have to say.
The only responsibility I see that 8Asians should be taking on for Asian Americans is to continue the dialogue about representation, whether that’s in the media, the web, in politics or abroad.
Joz: Unless we’re tabloid-fodder, aren’t we all each responsible for representing ourselves? 8Asians doesn’t represent all of Asian America, just as no other single person or entity can accurately and consistently represent us all. Even though we are a community, the thing to remember is that everyone who writes on 8Asians is writing from their own voice and standpoint. If you don’t feel like your opinions are being represented on 8Asians, then it’s up to you to join the community and share your voice. The same thing goes for the Asian American community at large; if you want to be represented, don’t expect someone else do it on your behalf.
You can find out more about 8Asians— and our entire family of sites— at:
● GASP!: GASP! is a shopping blog dedicated to gadgets, gizmos and tchotchke that highlight the Asian Pacific Islander community. It’s browser shopping for the greater good, wallet included!
● POP88: A podcast featuring interviews, news, games and the best in J-pop, K-pop and other Asian pop music today. Just like radio, only not! Hosted by Toronto’s Christine Miguel
● 8Asians Tumblr: Spin-off of the regular blog, the Tumblr highlights Asians [& uber talented non-Asians] who draw, dance, build, film, sing, write, invent, paint, teleport, and of course, tumble.
● 8Asians Events: Our Asian American events listing site
● The A-Word: 8Asians’ official podcast.
The online blog, “8asians” appeals to a large audience of mainly Asian Americans and Asian Canadians who range from the teens to young adults. The varying topics of the blog help contribute to the many different types of people who share various interests from media, politics, entertainment, and etc. The blog appeals to Asian Americans and Asian Canadians who enjoy staying updated with the latest happenings because the blog is updated very frequently. Aside from the many updates, the blog is able to appeal to the large masses because “guest writers” who may or may not be of Asian descent are allowed to share topics that may interest them. This option enables the blog to become more personalized, allowing the audience to actively participate and contribute to the blog. Although the majority of the audience are Asian Americans and Asian Canadians, a survey done in our Asian American Studies 20 class shows that 8asians.comreaches out to an audience of different ethnic backgrounds, as well. The popularity of the blog continues to attract a large audience as shown in survey because 8asians.com is one of the most well-known Asian American blogs available to the masses. The entries show many appealing topics that range from western ideas to also appreciating the roots, which can in turn attract Asians who have not fully integrated with the Western culture.
The online blog, “8asians” appeals to a large audience of mainly Asian Americans and Asian Canadians who range from the teens to young adults. The varying topics of the blog help contribute to the many different types of people who share various interests from media, politics, entertainment, and etc. The blog appeals to Asian Americans and Asian Canadians who enjoy staying updated with the latest happenings because the blog is updated very frequently. Aside from the many updates, the blog is able to appeal to the large masses because “guest writers” who may or may not be of Asian descent are allowed to share topics that may interest them. This option enables the blog to become more personalized, allowing the audience to actively participate and contribute to the blog. Although the majority of the audience are Asian Americans and Asian Canadians, a survey done in our Asian American Studies 20 class shows that 8asians.comreaches out to an audience of different ethnic backgrounds, as well. The popularity of the blog continues to attract a large audience as shown in survey because 8asians.com is one of the most well-known Asian American blogs available to the masses. The entries show many appealing topics that range from western ideas to also appreciating the roots, which can in turn attract Asians who have not fully integrated with the Western culture.
To discuss things in the media etc that are relevant to contemporary Asian Americans, as well as to “challenge notions that Asian Americans are all the same and have one opinion” as Joz from 8Asians says. It’s a huge forum for people to share their lives with. To highlight other Asian Americans that are on the Internet like the “Top 5 Most Unique Asian Channels On YouTube, to talk about community causes like bringing health care to rural China (http://www.8asians.com/2011/05/19/restoring-the-light-bringing-healthcare-to-rural-china/)
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The top four blog articles on Sunday the 22nd of May are ones about interracial marriage, Harvard, Asian Pacific American representation in the media, and a quiz about how Asian are you. To the public, it seems the bloggers have the responsibility of putting things up that Asian Americans want to read about, and the topics they chose are very immediate and often touch the issue of representation. As Jerry Kang writes, “Race affects both the symbolic and material realms of our lives, shaping our self conceptions and altering our life chances”[i] and so 8Asians also has a shopping blog dedicated to gizmos and things that highlight the Asian American community at http://gasp.8asians.com/. However, the bloggers don’t perceive themselves individually to have a responsibility to represent a whole demographic. “It’s exhausting”, as Ernie says, but the blog on a whole “does so through the collective of all the difference viewpoints, some of which may be directly contradicting”. In the end, the only responsibility that 8Asians seems to put forward for its bloggers is to show the cyber-world that Asians are a constantly changing demographic and so the blog is a perfect topical place to put these issues.
[i] Kang, Jerry, Cyber-Race. Harvard Law Review, Vol. 113, p. 1138, 2000.
8 Asians is an Asian American blog that was originally started by eight collaborative Asian- American and Asian- Canadian authors. Although the number of authors contributing to 8 Asians grew, 8 Asians continued to keep their name. The contents of this blog however is not limited to only the main authors but to anyone who submits articles that is relevant to the blog. The significance of the “main” authors is that they have the power to monitor and control the posts and comments of other guest writers to ensure the credibility and the appropriateness of the various articles posted. The content of 8 Asians parallels the diversity of its authors. 8 Asians not only covers the pop culture and media aspects within the Asian American community but also the political and economic issues that ensue. The relevance of the different posts can range from current events to anything in Asian American entertainment. The authors of 8 Asians also incorporate visual aid to their posts, which includes pictures and videos. Regardless of the plethora of topics that is covered in 8 Asians, it is evident that the main purpose for the content of this blog is to create a sense of an Asian American community. 8 Asians embraces the “spirit of community” even further by posting various events that occur within the Asian American community so that its audience can be apart of the various community events. As far as the structure of this blog it is purely chronological (based on when the author posts). Due to this reason, there is often no correlation from one post to the next. This further adds on to the community aspect of 8 Asians because it encompasses every aspect of the Asian American community and does not put restrictions on its content.
“A Squirrel Dying In Your Front Yard More Important Than People Dying In Africa” —Mark Zuckerberg, founder of Facebook
Like Facebook Newsfeed, the internet is becoming more and more tailored to specific users, their identities, regions, search result selections. A search for “Bascara” returns differently for a UCLA student as opposed to someone else.
Disagrasian, as a blog made by Asian Americans, should reflect issues that affect the community. Not only does it mean more Asian American-interest issues, but even opinions that the bloggers disagree with should be brought up and examined. It is only through this type of discourse, can there be real progress in the interest of the community.
- Content: The Disgrasian website offers a variety of popular culture-related content that is relevant to Asian Americans. Instead of focusing on a specific facet of Asian American popular culture, the blog offers a broader perspective on social, political, cultural, or otherwise Asian-related issues. The content ranges from lists and articles to tweets and videos, encompassing an intermixture of content to garner mass appeal for Disgrasian.com.
- Historical Evolution: From the beginning of the blog Disgrasion, the content that the authors provide remains the same. Everything the authors write about are about current events and their opinion of the subject matter. They remain true to their beginnings and the same expressive words are used to convey their message. A key aspect of the blog that the authors seem to have a liking for is a created dialogues by the subjects of their blog posts. Starting as a blog to point out disgraceful Asians, it has expanded to contain any topic that the authors are interested in.
Authors
Two young Asian American women, Jen Wang and Diana Nguyen are the co-creators and authors of the blog Disgrasion.com. Jen Wang graduated from Yale University with a bachelors degree in Literature. She then went on to receive an MFA in creative writing from Columbia University. Jen has written freelance articles for V-Man, C Magazine, Vogue Hommes, and The New York Times’ T Magazine. Diana Nguyen is a writer and producer. She also founded her own production company that has made viral marketing campaigns for Youth Mentoring Connection and Generation Obama Los Angeles. The duo also writes articles for the Huffington Post.
To confirm or disprove our hypothesis, there was a method of research that we had to commit to. We were aware that the blogging world was too big a sample size for a discussion section to research. So we decided to narrow it down to the five Asian American Blogs that were in the list of the top blogs of the blogging world. We thought the most successful blogs will have the most impact based on the sheer audience size.
These five blogs are as follows in no particular order:
- DisGRASIAN.com
- 8asians.com
- MyMomIsAFob.com
- Kevjumba
- AngryAsianMan.com
Once we chose these blogs we sought to explore these key aspects of the blog.
- Authors
- Audience
- Content
- Historical evolution
- Social responsibility
- Structure
For many generations the Asian American community has been a minority within the world of media. However, the invention of the internet and other forms of New Media allowed Asian Americans to pave a new identity. Contrary to past generations, Asian Americans are making their voice available and open to the entire world. An often muted minority is now making headway within this new technology. Our discussion group noticed this new presence and we were curious as to how it is shaping the Asian American Community and so we began to explore this young community of bloggers.

